When corporations challenge feminine beauty ideology, how do their efforts compare to the efforts of grassroots activists? A comparison between Dove’s “Real Beauty” campaign and PPPO (“Pretty, Porky, and Pissed Off”)
“Feminist Consumerism and Fat Activists: A Comparative Study of Grassroots Activism and the Dove Real Beauty Campaign”
Josée Johnston and Judith Taylor
Signs: Journal of Women in Culture and Society, 33(4)
© 2010 Contexts Discoveries
