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Spanish Cell phone ads target gay community

Miguel sent us these three ads for Simyo mobile company, all aimed at the gay community in Spain:

“I dropped my mobile…will you pick it up for me?” (Referring to the phone’s portability.)

“No ties. Today with you, tomorrow we’ll see.” (Because the company doesn’t require a contract.)

“I want my number to end in 5.” (According to Miguel, this “comes from a vulgar
Spanish saying that connects the sound of ‘cinco’ [five] to anal sex”; the phrase
refers to the chance to pick your own phone number.)

Lisa is doubtful that the Lego company authorized the use of Lego people in these ads.

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3 Comments

  1. Posted May 26, 2008 at 9:48 pm | Permalink

    Damn those ads are raw! No pun intended……….

  2. pharmacopaeia
    Posted May 27, 2008 at 12:39 am | Permalink

    Still yet another example of (male) homosexuality being defined only by virtue of a sex act, and of being closely aligned with promiscuity and particular subcultural stereotypes (as evinced by the ‘dress’ and facial hair of the lego men). While aimed at a particular group of gay men (ostensibly the urban party / club scene), it is certainly not aimed at the gay community as a whole.

    Nonetheless, I rather like them (ha).

  3. Posted May 27, 2008 at 2:31 am | Permalink

    Muy bueno!!! Very good!!! Do you know the last spanish joke? Every year there is a festival where every country sends its best… and Spain (they are laugthing all the time, they are friendly people… it is so great!!!) has sent this one: http://es.youtube.com/watch?v=FTLiMrjgh50 lololololololol. Great spanish life!!!

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