Jessica S. sent us a link to a set of mock ads based on these Canadian Club ads made by various contributors and found at Michelle Schwartz’s blog (along with others). They starkly reveal the double standard manifest in the original ads. The degree to which they are surprising, also, reveals how infrequently we see images in which women are shown as empowered, or even as individuals with their own desires (for something other than attention from a man for their appearance, that is). At the end are a couple made with alternative images of masculinity too.


 Alternative images of masculinity:

Thanks Jessica!

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