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AXE DOES IT AGAIN

We’ve already had a bunch of Axe ads show up on Sociological Images (here, here, and don’t forget this gem).

Well, here’s another gem. These are “promotional towels” for Axe shower gel. Apparently, the shower gel makes it possible for guys to have sex with women, and receive blow jobs, immediately upon exiting the shower.

Found here. No doubt Axe will continue to supply us with images for this site.

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6 Comments

  1. Posted June 19, 2008 at 5:15 pm | Permalink

    It never ceases to amaze and sicken me this is the same company behind Dove’s “real beauty” campaign.

  2. Maddy
    Posted June 19, 2008 at 7:04 pm | Permalink

    How about working on improving the actual fragrance instead of pumping out stupid ads?

  3. MW
    Posted June 19, 2008 at 7:21 pm | Permalink

    The fact that Unilever is behind both the Dove Real Beauty campaign and the Axe “You Will Get Laid campaign illustrates very neatly how they are trying to target toward different demographics [and also how unreflective they think their demographics are].

  4. Posted June 19, 2008 at 8:41 pm | Permalink

    unbelievable- I had no idea that Dove and Axe were owned by the same people. I’ll never buy Dove again haha… not that I do now though!

  5. R.
    Posted June 20, 2008 at 3:07 pm | Permalink

    If my boyfriend wears Axe again I will probably hose him down violently. And I agree with Maddy, they need to improve their fragrances. It doesn’t attract women, if anything most women I know (myself included) are repelled by it.

  6. Cecil
    Posted November 13, 2008 at 3:05 pm | Permalink

    Do these towels come in any other race except white?

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  1. [...] Axe, and (racist) Fair and Lovely products (examples here, here, here, here, here, here, here, and here). Don’t shoot the [...]

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