These ads are counter-stereotypical, include real people (who look like real people), and place value on something other than appearance, money, and sex. How refreshing.
Via Adverbox.
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7 Comments
Amazing ads.
Nice ads, but it reminds me of the “if you don’t support the war, you don’t support the troops” rhetoric - eg, because her cell phone company is trying to charge her for all they can, they must support the ascendancy of bacteria.
The “WOOK AT DIS FACE!” made me laugh a lot. I love these.
I couldn’t get through the first one. It dragged and was boring.
The third ad was actually the most interesting realistic portrayal of scientific benchwork I’ve seen in a televisual medium outside of a documentary.
Great Ads, I loved the greyhound one and the scientist one mostly because I am a scientist and love dogs…
But, I just *had* to point out that you can call your cell phone company and tell them you want to disable everything other than normal calls on your line. Like Text Messaging, Internet Access, etc. This makes my bill the same every month, and it is not THAT hard to figure out. You just have to call the company.
I mean, they do a fine job of portraying a biological scientist and then say she is too dumb to figure out her cell phone bill? GIVE ME A BREAK, Net 10!
Forgive me for being two months late and however many dollars short, but I felt like I had to chime in.
While I appreciate the “real life” aspect in these commercials, like you pointed out, I’m not sure how to take them. I really like the beginning parts, where they document the generosity of real people, the kind that goes unacknowledged every day. But I’m a little put off by the ends of the spots, when they imply that I am not a good person (”If they could overcharge him/her, how do you think they feel about YOU?”). Perhaps I’m just being far too defensive, but the narrator’s emphasis on the “you” makes me wonder just what Net10’s heard about me…are they trying to say that switching to Net10 will make you more generous because you won’t be wasting money on your cell phone bill? In a way, it’s even more belittling than the ads that tell me that I’m not up to snuff superficially, because that one overemphasized word is like a comment on my character.
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