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THE FIRST CAMPAIGN COMMERCIALS

by lisa on Jul 26, 2008 at 8:52 pm

Dwight D. Eisenhower was the first presidential candidate to use television commercials. Below is one of his commercials, made by Disney, from 1952.

Eisenhower was skeptical about using television and his opponent, Stevenson, wouldn’t appear on television because he thought it demeaning to a man ascending to the presidency. Eisenhower won.
This and campaign commercials since can be found at The Living Room Candidate.

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2 Comments

  1. Le
    Posted July 26, 2008 at 9:14 pm | Permalink

    He was also the first person to identify the Military Industrial Complex and, in his outgoing speech at the end of his second term, went on camera to warn the country against it for future generations. I’m assuming the footage ended up on TV. He originally coined it the Military Industrial Congressional Complex, but decided to leave the Congress out of criticism at the last minute. All of this is documented in the film Why We Fight. Highly recommended viewing!

  2. 73man
    Posted July 28, 2008 at 3:42 am | Permalink

    Notice how all of the Ike supporters are going to the right with Adlai ‘going the other way’ - the left.

12 Trackbacks

  1. By Earliest campaign commercials: Disney for Eisenhower - taccato! trend tracker, cool hunting, new business ideas on July 27, 2008 at 1:26 am

    [...] Link [...]

  2. By Uno dei primi spot pubblicitari elettorali: Disney for Eisenhower : Catepol 3.0 on July 27, 2008 at 3:16 am

    [...] (via) Tratto da Sociological Images blog: “Dwight D. Eisenhower fu il primo candidato alle presidenziali che utilizzò per la sua campagna elettorale uno spot pubblicitario da far passare in televisione . Ecco uno degli spot pensato da Disney, nel 1952. Eisenhower era scettico sull’uso della televisione nella sua campagna elettorale. Eisenhower infatti poi vinse.” Link [...]

  3. By News » Earliest campaign commercials: Disney for Eisenhower on July 27, 2008 at 5:01 am

    [...] Link [...]

  4. By We like Ike! Disney's ad for Eisenhower | The Retro Blog on July 27, 2008 at 11:50 am

    [...] Eisenhower was the first president to embrace the televised political advertisement. Says the Sociological Images Blog, “Eisenhower was skeptical about using television and his opponent, Stevenson, [...]

  5. By Earliest campaign commercials: Disney for Eisenhower on July 27, 2008 at 2:34 pm

    [...] Link [...]

  6. By A simpler time. « The Edge of the American West on July 28, 2008 at 2:03 am

    [...] Via sociological images. [...]

  7. By Disney for Eisenhower « on July 28, 2008 at 4:22 am

    [...] From the Sociological Images blog: “Dwight D. Eisenhower was the first presidential candidate to use television commercials. Below is one of his commercials, made by Disney, from 1952. Eisenhower was skeptical about using television and his opponent, Stevenson, wouldn’t appear on television because he thought it demeaning to a man ascending to the presidency. Eisenhower won.” Link [...]

  8. By Anuncio de Disney para la campaña presidencial de Eisenhower » Pixfans on July 28, 2008 at 7:21 pm

    [...] Sociologial Images – Boing Boing Comparte este post Categorías: Animación, Historia, [...]

  9. By Links for 2008-07-29 [del.icio.us] - taccato! trend tracker, cool hunting, new business ideas on July 30, 2008 at 12:26 am

    [...] First campaign commercials Charmingly ludicrous ad for Dwight D. Eisenhower, "the first presidential candidate to use television commercials." Made by Disney,1952. Via BB. [...]

  10. By thinkradical > the origins of campaign ads… on July 30, 2008 at 12:58 pm

    [...] the first presidential ad was made by Disney in 1952 for Eisenhower. From the “Sociological Images” blog by way of Rob [...]

  11. By Mickey Liked Ike « cinemaelectronica on August 5, 2008 at 9:41 pm

    [...] because he thought it demeaning to a man ascending to the presidency. Eisenhower won.” Link « Brass tacks [...]

  12. By Earliest campaign commercials: Disney for Eisenhower | MashTopic on August 27, 2008 at 2:55 pm

    [...] Link Read the source » Share and Enjoy: [...]

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