I recently heard that Marlboros were originally marketed to women. Amy L. sent in these examples from the 1950s (found here). She writes:
Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.”
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Today’s moms perfer Montclair menthol 100s.
They’re safer for baby’s lungs.
filthyrichmond.blogspot.com
Well, I don’t think so, how is possible that a baby had been used to this kind of porpaganda?
¿¿ Malboro ?? ¿Ni siquiera sabes escribir algo que copias directamente?
Well I’ve never smoked in my life, but these ads are making me think I’m missing some crucial tool in the mommy kit…. was I supposed to be smoking instead of sucking on Starbucks drinks all day long? Why didn’t I get that memo?
We found the “Before you scold me” one in a book of ads from the 1950’s and immediately put it on a shirt for our infant daughter. When we were in public, I would watch people read the text and then look confused.
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[...] Marlboros for Mommies [...]
[...] Marlboros for Mommies [...]
Malboro para mamas…
Curiosa publicidad de Malboro en los 50’s dirigido a las madres….
[...] daily dose of entirely inappropriate. This makes me think of [...]
Реклама Marlboro в 1950 г….
В наше время сигареты “Мальборо” позиционируются как сигареты для сильных, активных мужчин. Бигборды со скачущими на быстрых лошад….
[...] See for yourself here. [...]
[...] (via contexts) [...]
[...] I had no idea that Marlboros were originally marketed to women, but it appears so. From the Sociological Images blog: “Notice how in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood..” Who knew that the Marlboro Man had a thing for MILKCs (Mothers I’d Like to Kill with Cancer)? Marlboros for Mommies [...]
[...] In a pretty hip move, the American Legion has put a bunch of scans of vintage posters on line. I think that poster at left should be put back into production to get people to carpool a little. Just replace “Hitler” with “Halliburton”, and it’s good to go. There are literally hundreds of them, including gems like Housewives! SAVE WASTE FATS FOR EXPLOSIVES! Take them to your meat dealer. Or this one, showing three fists holding wrenches and guns to the sky and thanking God for being on our side. Grow Your Own BE SURE! has obvious Photoshop potential , as does this one, which is one finger away from being hilarious. On that note, save yourself the trouble; FreakingNews.com has a bunch here, and there was already a worth1000 contest. A little unrelated, but amusing: Marlboros for Mommies. [...]
[...] como fumantes passivos, inalando todo esse veneno. Mas é a mais pura verdade. Li recentemente no Sociological Images, que originalmente os cigarros da Marlboro eram voltados para o mercado [...]
[...] have been evident at that time. If you’d like to address this issue, you can look at either Marlboro ads targeting mothers in the ’50s or this Folgers ad from about the same [...]
[...] Ads from the 50’s, as seen here [...]
[...] not have been evident at that time. If you’d like to address this issue, you can look at either Marlboro ads targeting mothers in the ’50s or this Folgers ad from about the same time. addthis_url = [...]
[...] the Supreme Court considers tobacco company advertising practices, Contexts.org posts some vintage Marlboro ads targeted at moms. [...]