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About Sociological Images
Sociological Images: Seeing is Believing is designed to encourage all kinds of people to exercise and develop their sociological imagination by presenting brief sociological discussions of compelling and timely imagery that spans the breadth of sociological inquiry. Please also visit our YouTube channel, Sociological Images: The Big Picture.WHY: The sociological imagination is a woefully under-utilized tool. We hope this blog encourages all kinds of people to exercise and develop their sociological imagination and that, between all of us, public discourse will increasingly include a sociological lens with which we can all learn about our bizarre world, critique social inadequacies, and design functional and equitable alternatives.
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8 Comments
What’s really fascinating about the WWII era tampon ads is their target audience– decidedly NOT the bulk of women who were recruited for many of the factory jobs etc (There’s an excellent film that deals with this a bit– think its called the life and times of Rosie the Riveter…) Plus, if you look into the menstrual product ads of the 1950’s you can see a very real backlash at work– from Rosie the Riveter to Modess girl in a ballgown in 5 short years!
Thanks for posting this– its a favorite subject of mine and I’ve written a couple papers on the issue, so its always exciting to see!
What’s really fascinating about the WWII era tampon ads is their target audience– decidedly NOT the bulk of women who were recruited for many of the factory jobs etc (There’s an excellent film that deals with this a bit– think its called the life and times of Rosie the Riveter…) Plus, if you look into the menstrual product ads of the 1950’s you can see a very real backlash at work– from Rosie the Riveter to Modess girl in a ballgown in 5 short years!
Thanks for posting this– its a favorite subject of mine and I’ve written a couple papers on the issue, so its always exciting to see!
can someone explain the ad for non english native speakers?
The man on crutches is covered in little strips of paper, just like a piñata. Piñatas are typically hit with bats so that the candy inside can spill out, and the other people in the office are assuming that because this man looks like a piñata he is one (the “stereotyping”). The piñata-like man wants everyone to know that even though he looks like a piñata, he’s just like everyone else on the inside.
Ok, I’m a native English speaker and candy whore and that is by far the DUMBEST ad I’ve ever seen. Even dumber than the idea of chocolate Skittles. Ever heard of M&Ms? Jasus. Gimme a break.
The chocolate Skittles are totally disgusting.
I think this ad is hilarious.
I don’t see the resemblance to a pinata though. Doesn’t really translate to Europe I think.