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“PRIMITIVE” CHILD OFFERS CURE FOR “MODERN” ILLS

by lisa on Oct 10, 2008 at 11:11 pm

Tourism ad for Australia:

Found here.

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5 Comments

  1. Bri
    Posted October 11, 2008 at 1:59 am | Permalink

    As an Australian and the wife of an Indigenous man and mother of an Indigenous daughter I have this to say in regards to this ad - RACIST DRIVEL.

  2. anneliese
    Posted October 11, 2008 at 2:49 am | Permalink

    I live in Australia and I find these ads ridiculous. The wide, brown frontier wilderness shown in the clip is totally foreign to 95% Australians, we have one of the most urban populations in the world. God knows why it’s the image sold to foreigners over our cities and coastline.
    And I agree with Bri - locally produced commercial TV has practically no indigenous representation. Are aboriginal people only allowed on television if they’re selling some mythic version of the outback to americans?

  3. gwen
    Posted October 11, 2008 at 1:38 pm | Permalink

    I also like the gender message there: she’s “no longer the woman [he] fell in love with” because she’s involved in her career, but a child can help her turn back into the type of woman who is loved and doesn’t put her career first. Uh huh.

  4. Cassie
    Posted October 13, 2008 at 10:23 am | Permalink

    According to wikipedia, Indigenous Australians only make up 2.6% of Australia’s current population - hardly representative!

  5. eallen
    Posted October 13, 2008 at 8:24 pm | Permalink

    Fascinating fetishization of not only the indigenous child, but also the pure, refreshing, eye-opening Australian dirt. Given the focus on the muddy footprints that the indigenous child leaves behind, the commercial seems to construct the child as being made of “magic Australian dirt” herself. An unintentional message here is that indigenous Australians = dirt!

3 Trackbacks

  1. By Baz Luhrmann tourism ad for Australia at Racialicious - the intersection of race and pop culture on October 14, 2008 at 7:10 am

    [...] h/t to Sociological Images [...]

  2. By Sociological Images » WHITES CAN RE-CONQUER THE AMERICAS WITH KAHLUA on October 18, 2008 at 6:31 am

    [...] only as ancient tribes, in contrast to Whites, who inhabit modern society. Sometimes, such as in this post, the modern world is the source of stress and anxiety, and native peoples are the source of a [...]

  3. By links for 2009-04-07 « Embololalia on April 7, 2009 at 1:03 pm

    [...] Sociological Images » “PRIMITIVE” CHILD OFFERS CURE FOR “MODERN” ILLS Tourism ad for Australia (tags: advertising australia indigenouspeoples race) [...]

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