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About Sociological Images
Sociological Images: Seeing is Believing is designed to encourage all kinds of people to exercise and develop their sociological imagination by presenting brief sociological discussions of compelling and timely imagery that spans the breadth of sociological inquiry.
WHY: The sociological imagination is a woefully under-utilized tool. We hope this blog encourages all kinds of people to exercise and develop their sociological imagination and that, between all of us, public discourse will increasingly include … (read more)
I hate this ad SO MUCH. It reminds me of The Gift of Fear, with the way he tries to make her feel guilty for not wanting to come to the apartment of a stranger. I’m so afraid of what might happen to this imaginary woman when she goes home with this imaginary man.
The fact that he said they would “blog” together makes me wonder who exactly wrote the script for this ad. Seems almost like they decided to pay some 50 year old lech at a bar to write something “the kids would like.”
Throughout the later part of that campaign, it was tending to focus on dumb guys using lies to fool otherwise smart women. You called it exactly. I wonder if maybe there’s some sort of psychological subtext in the general premise…
[...] seems to be happening a lot these days, as in the new Snickers and Twix marketing, see here, here, here, and here. tags: food, gender, marketing| Permalink| WHAT WE’VE BEEN UP TO [...]
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I hate this ad SO MUCH. It reminds me of The Gift of Fear, with the way he tries to make her feel guilty for not wanting to come to the apartment of a stranger. I’m so afraid of what might happen to this imaginary woman when she goes home with this imaginary man.
Perhaps you missed the equally ugly stereotype of a young woman as histrionic, wooable by buzzwords, and prone to whimsy.
I like how her apparent aversion to hooking up is just a minor obstacle that can be overcome with a little time to think of a trick.
Just like many kinds of alcohol, Twix gives you what you need to get her in bed!
The fact that he said they would “blog” together makes me wonder who exactly wrote the script for this ad. Seems almost like they decided to pay some 50 year old lech at a bar to write something “the kids would like.”
Throughout the later part of that campaign, it was tending to focus on dumb guys using lies to fool otherwise smart women. You called it exactly. I wonder if maybe there’s some sort of psychological subtext in the general premise…
I check Twix’s website and there’s an extended version of the commercial which can play along to (usually choosing whether to lie to her or not).
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[...] seems to be happening a lot these days, as in the new Snickers and Twix marketing, see here, here, here, and here. tags: food, gender, marketing| Permalink| WHAT WE’VE BEEN UP TO [...]