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THIS STEREOTYPE OF GUYS AS DUMB, IMMATURE, ASSHOLES ISN’T DOING ANYONE ANY FAVORS

Being interested in politics is so lame. Why won’t the hot girl shut up? Her caring about the world is interfering with my attempt to score.

I know, I will lie to her. Later she will feel bad, but I won’t care because I’m an asshole. Buy some Twix.

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5 Comments

  1. Esme
    Posted December 20, 2008 at 1:21 pm | Permalink

    I hate this ad SO MUCH. It reminds me of The Gift of Fear, with the way he tries to make her feel guilty for not wanting to come to the apartment of a stranger. I’m so afraid of what might happen to this imaginary woman when she goes home with this imaginary man.

  2. Duran
    Posted December 20, 2008 at 6:06 pm | Permalink

    Perhaps you missed the equally ugly stereotype of a young woman as histrionic, wooable by buzzwords, and prone to whimsy.

  3. John
    Posted December 20, 2008 at 10:06 pm | Permalink

    I like how her apparent aversion to hooking up is just a minor obstacle that can be overcome with a little time to think of a trick.

    Just like many kinds of alcohol, Twix gives you what you need to get her in bed!

  4. Tim
    Posted December 21, 2008 at 8:10 pm | Permalink

    The fact that he said they would “blog” together makes me wonder who exactly wrote the script for this ad. Seems almost like they decided to pay some 50 year old lech at a bar to write something “the kids would like.”

    Throughout the later part of that campaign, it was tending to focus on dumb guys using lies to fool otherwise smart women. You called it exactly. I wonder if maybe there’s some sort of psychological subtext in the general premise…

  5. B
    Posted December 22, 2008 at 1:15 am | Permalink

    I check Twix’s website and there’s an extended version of the commercial which can play along to (usually choosing whether to lie to her or not).

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  1. [...] seems to be happening a lot these days, as in the new Snickers and Twix marketing, see here, here, here, and here. tags: food, gender, marketing| Permalink| WHAT WE’VE BEEN UP TO [...]

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