At this point, the gendering of things like phones doesn’t surprise me, such as this set, sent in by Ben C.:
But really…pink ear plugs?
We seriously need our own earplugs that are “silky soft”? Starchy G., who sent them in, says:
I’ve been told that these things have the extra-feminine side effect of dying one’s earwax pink.
Lovely.
Feminist Philosophers found this delightfully marketed pair of earplugs for, um, I’m gonna guess working class men:

Gendered tape, also from Feminist Philosophers:

Lee D.-T. found these sandwich bags for sale at a Safeway store in Melbourne, Australia. Sandwich bags, people!

In another example of gendering, Alicia T. sent in an image of a “ladies’” tool set (for sale here):

She points out, “if you actually use it, the pretty flowers start to wear off on the head.”
A couple of years back my sister gave me a small tool set where everything was pink. All the tools were pretty flimsy and useless. I guess if you really liked pink, they were great, but if you wanted them to work, not so much.
Lindsay C. sent in these two images about a McCullough brand cordless screwdriver marketed to women, sold at Ollie’s Bargain Outlet in Cary, NY. The screwdriver is “designed by a woman for a woman” and comes with a manicure set:

Dammit! My mom gave me a Black&Decker cordless drill two years ago, but it must have been designed by a man, because it didn’t come with a manicure set or hair brush or face moisturizer or anything! If I’d known, I would have returned it for this one.
And here’s an ad for it, emphasizing that it’s lightweight for our delicate, weak hands and the “smaller jobs” we women do:

But it turns out that the product wasn’t very popular. The text over on the side:
Folks, the guys at McCulloch had a great idea for ladies – ‘Lets [sic] make the cordless screwdriver kit and also include a ladies [sic] manicure kit.’ So they did and SURPRISE – it did not sell well, so now you can get this unique kit at about half the big box price!
A cordless screwdriver with a manicure set didn’t sell well? Shocking.
In another example of gendered marketing, lauradhel of Hoyden about Town pointed out these pink and blue cancer fundraiser scooters:

NEW! (Oct ‘09) Robyn G. found a new girls’ version of Kinesys sunscreen:

Apparently something is for girls if you add vanilla scent.
NEW! (Oct ‘09) Shannon C. pointed out that Simmons Beautyrest has different mattress-buying tips for men, women, and couples:

NEW! (Oct ‘09) Em wanted to download Style XP to customize Windows XP, but had to decide between men’s and ladies’ versions:

Em says,
The Man theme “gem” and the Lady theme “gucci” look pretty much the same. Still I’m glad it’s called “gucci” so I know it’s for me. Me and my lady friends are going to giggle about it then go online shoe shopping together. I just hope they’ve added extra-easy installation instructions to that version.
NEW! (Oct ‘09) Ondi let us know about REV. epsom salts, which come in blue and pink versions:


Notice the women’s version provides a “mood lift,” whereas apparently the men’s is only good for aches and pains.
I was surprised, however, that the version marketed “for athletes” on the webpage featured a female athlete:

NEW! (Oct ‘09) Dmitriy T.M. sent in this photo of gendered Snuggies:

NEW! (Oct ‘09) And I took this picture of gendered giftcards at Target:

NEW! (Jan ‘10): Jo W. sent in these:

NEW! (Jan. ‘10): Renée Y. sent in a picture of Nivea chapstick on sale:

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