At this point, the gendering of things like phones doesn’t surprise me, such as this set, sent in by Ben C.:

But really…pink ear plugs?

We seriously need our own earplugs that are “silky soft”? Starchy G., who sent them in, says:

I’ve been told that these things have the extra-feminine side effect of dying one’s earwax pink.

Lovely.

Feminist Philosophers found this delightfully marketed pair of earplugs for, um, I’m gonna guess working class men:

Picture2

Gendered tape, also from Feminist Philosophers:

Picture3

Lee D.-T. found these sandwich bags for sale at a Safeway store in Melbourne, Australia. Sandwich bags, people!

13082009028

In another example of gendering, Alicia T. sent in an image of a “ladies’” tool set (for sale here):

30

She points out, “if you actually use it, the pretty flowers start to wear off on the head.”

A couple of years back my sister gave me a small tool set where everything was pink. All the tools were pretty flimsy and useless. I guess if you really liked pink, they were great, but if you wanted them to work, not so much.

Lindsay C. sent in these two images about a McCullough brand cordless screwdriver marketed to women, sold at Ollie’s Bargain Outlet in Cary, NY. The screwdriver is “designed by a woman for a woman” and comes with a manicure set:

by a woman, for a woman

Dammit! My mom gave me a Black&Decker cordless drill two years ago, but it must have been designed by a man, because it didn’t come with a manicure set or hair brush or face moisturizer or anything! If I’d known, I would have returned it for this one.

And here’s an ad for it, emphasizing that it’s lightweight for our delicate, weak hands and the “smaller jobs” we women do:

the story

But it turns out that the product wasn’t very popular. The text over on the side:

Folks, the guys at McCulloch had a great idea for ladies – ‘Lets [sic] make the cordless screwdriver kit and also include a ladies [sic] manicure kit.’  So they did and SURPRISE – it did not sell well, so now you can get this unique kit at about half the big box price!

A cordless screwdriver with a manicure set didn’t sell well? Shocking.

In another example of gendered marketing, lauradhel of Hoyden about Town pointed out these pink and blue cancer fundraiser scooters:

3602294013_c67e48ab39_o

NEW! (Oct ‘09) Robyn G. found a new girls’ version of Kinesys sunscreen:

spf30spraygirl

Apparently something is for girls if you add vanilla scent.

NEW! (Oct ‘09) Shannon C. pointed out that Simmons Beautyrest has different mattress-buying tips for men, women, and couples:

Picture 1

NEW! (Oct ‘09) Em wanted to download Style XP to customize Windows XP, but had to decide between men’s and ladies’ versions:

-1

Em says,

The Man theme “gem” and the Lady theme “gucci” look pretty much the same. Still I’m glad it’s called “gucci” so I know it’s for me. Me and my lady friends are going to giggle about it then go online shoe shopping together. I just hope they’ve added extra-easy installation instructions to that version.

NEW! (Oct ‘09) Ondi let us know about REV. epsom salts, which come in blue and pink versions:

Picture 1

Picture 2

Notice the women’s version provides a “mood lift,” whereas apparently the men’s is only good for aches and pains.

I was surprised, however, that the version marketed “for athletes” on the webpage featured a female athlete:

Picture 3

NEW! (Oct ‘09) Dmitriy T.M. sent in this photo of gendered Snuggies:

photo

NEW! (Oct ‘09) And I took this picture of gendered giftcards at Target:

100_2753

NEW! (Jan ‘10): Jo W. sent in these:

-2

NEW! (Jan. ‘10): Renée Y. sent in a picture of Nivea chapstick on sale:

d

Bookmark and Share