Here’s an anti-smoking ad I came across:
Text:
Smokefree Instinct #33. Hot Body. Your instict was right. You took off his shirt–his body, those abs, DAMN! You could trace that definition with your lips for hours. Nothing is grosser than a shirtless dude with belly fat caused from smoking. But no worries, you trusted your instincts.
Uh…wow. This is…something. You don’t often see things targeted at men that so blatantly tell them it’s gross to have some body fat. And apparently if men quit smoking, they get hot chicks.
I went to the Urban Fuel website, where I learned the following facts:
Fellas beware: smoking will affect your ability to get it up in the bedroom…nobody wants to hear “I swear this never happens.”
Prevent humiliation, because a mint can’t fix this one. The tar from cigarettes makes your tongue dry, rough and “hairy.”
Studies show non-smoking women are the sexiest ladies around…it’s a fact.
This MySpace page has photos has photos of scantily-clad people, with captions such as “She does it smokefree,” “Naughty, nasty, and smokefree,” and a photo of a woman in a thong bikini that says “Scandalously smokefree.”
For other examples of using sex, go here, here, and here. Or go to our “More” tab, where you’ll find a search box, and search for PETA, since using sexy women to oppose eating meat is their thing.
And for another example of a campaign that uses the same type of language (fellas, ladies, etc.) to appeal to an “urban” audience, see this post.
