This ad for Ripolin paint reads: “You walls deserve a paint wich [sic.] will age well.”
Not safe for work:
Two more posts–this one and this one–also reveal disdain for older women.
Found here.
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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
Comments 13
Angela — July 7, 2009
"Age well" seems to mean "age as little as possible."
thewhatifgirl — July 7, 2009
There are plenty of women with boobs like that who aren't old, but since the "ideal" young woman's body has become synonymous with "the only acceptable" young woman's body, that is rarely recognized. (Not by you, lisa, just in general.)
Maggie — July 7, 2009
ugh, so now we can't even escape being objectified by getting OLDER??! pass the whiskey, please...
Anonymous — July 8, 2009
These look like man boobs to me.
More ageism and sexism in advertisements What « The Gender Blender Blog — July 8, 2009
[...] ageism and sexism in advertisements What 8 07 2009 Saw this ad for Ripolin Paint on Sociological Images. Sociological Images, in the post, also points out some more ads that criticize and mock older [...]
Caz — July 9, 2009
I just wouldn't buy product which advertises like that.
Its so offensive on so many levels.
Neeka — July 9, 2009
What constitutes aging "well"?
With aging, a woman's breasts lose tissue and subcutaneous fat, reducing their size and fullness. The breasts lose support and as a result aging breasts commonly flatten and sag. The areola usually becomes smaller (and may nearly disappear) and the nipples may invert. Also, loss of hair around the nipple is common.
These are all normal side effects of aging. But I guess normal isn't considered aging "well". So, our only option, as women to age "well" is to have an unnatural surgery. How frustrating.
Natalie — July 11, 2009
Hahahaha, I think it's hilarious, and anyone who tries to say otherwise is overly sensitive. It is all in good fun, but I guess maybe they could have tried to make the boobs more gross, almost unrealistically so, so older women wouldn't be able to relate and thus be offended.
duh — July 11, 2009
I'm like 99% sure those are supposed to be a guy's saggy chest, not a woman's. So... stop being so overly sensitive. We all get old and saggy... which is generally unattractive.. get over it.
Anonymous — July 26, 2009
Are we sure they presented form hasn't aged well? I think it looks nice. I like the way they touch the floor. It's still a bad ad, but it's beautifully put together.
Casey — September 8, 2010
Please, please PLEASE delete Natalie, Duh and Anon's comments!
Advertising! Part 7: Killing Us Softly 4 and “Ugly” Women « qvaken — February 18, 2012
[...] Trebbiano handbags ridicules older women with its slogan “Seen enough old bags?”; an ad for Ripolin paint creates a comical likeness between melted paint job and an elderly woman’s breasts, which [...]
‘Dump the old bag’: Ageism and sexism in advertising | Dr. Sharron Hinchliff — August 20, 2013
[...] to: Professor Lisa Wade for the sagging breast image; Raining Ads and Dogs for the sagging chest; and Unapologetically [...]