I always thought Diet Coke Plus (with vitamins!) was kind of silly (image source). Lo and behold, there was a time that Schlitz beer tried to market itself as vitamin beer!
Another great example of how times change.
Comments
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shale
Haha. That’s great. It reminds me of the push to start adding vitamin-D to milk around the same time, and probably for similar reasons. Ironically the add talks about enjoying their beer outside in the sun, but it is precisely the fact that drinkers are more likely to drink it in a cold, dark, dank pub that motivates the need to have it include vitamin-D additives.
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EKSwitaj
Reminds me of the old ads for Guinness. It was supposed to be good for you because of the iron content.
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karinova
Heh! Those old ads always make me smile. They’re waaay before my time, but I think they had an impact on me in an unexpected way, such that I really have drunk Guinness for my health:
I’m Jamaican so I associate Guinness with Jamaica (it was once a British colony, so Guinness is popular there). I’m also chronically anemic. Oh, the odd British potions I was given as a little kid (mid-1980s)! My maternal grandmother felt that I needed (among other things) “Beef, Iron & Wine,” a boozy “tonic” from England that tastes about as weird as you would imagine. Most unlucky.
But my other grandmother swore I that all I really needed was Guinness Stout, period! (That’d rosy up my cheeks!) She bought it special for me when I stayed with her: I got some mixed with milk at night, and if my dad drank one, he had to give me the foam off the top! Which made me the envy of several slightly-older cousins, though I didn’t fully get why. After all, it wasn’t exactly tasty to me (kinda reminded me of scorched oatmeal) and I certainly never got lit. But it was sooo much better than cod liver oil and whatnot!
It’s funny, now that I’m older I don’t really like to drink. (Coincidence?)
I won’t actually drink one, but I’ll still take the foam off a freshly-poured Guinness if given the chance! Y’know, “for strength!”
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a
Remember such time when non-american countries were not filled with yank cocacola ads, yank fastfood ads, yank movies, yank television, yank music, all in all yank popculture and the side effects of it? Yes, does anyone remember such times when the yank media and entertainment did not penetrate every aspect of these cultures and was not default source of influence in the lives of the people. Do you remember when young people did not imitate disgusting yank trends? Yes, remember when our entire way of life was not forcefed cheap yank commercial trash. Yes, how times change, indeed.
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Alf
All right, you’ve officially made me change my name on this site from “A” to “Alf” so as not to be confused with you.
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b
I had no idea that people from northeastern states had such an influence on your life, I’m sorry.
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karinova
You say “yank” to mean “American,” no?
I’m wondering, from that usage, if you might be a Brit? If so (I won’t assume), your comment is funny to me in light of the comment I just left above.I guess I personally don’t remember that time, but I bet my grandparents would have, and my parents probably do. I suspect they might tell you that as far as they’re concerned, before it was American culture everywhere you turned, it was British culture everywhere you turned!
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karinova
Oops. Tag failure!
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Vitamin Beer » Sociological Images « Articleblogs1
[...] See a rest here: Vitamin Beer » Sociological Images [...]
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chris uggen
Nice post! I’m working on some vitamin-D research now, but had no idea that I could cite Schlitz on the health benefits…
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thewhatifgirl
Um, I remember hearing on NPR about a study that said that beer was a vital source of certain vitamins for people in the Middle Ages.
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bobsfrankenbeans
what about milk stouts?
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bobsfrankenbeans
I recall a report on the economist (? – great source, I know) earlier this year that said beer helps people recover from surgery/injury in that it provides hydration, vits/minerals, and that good ol’ pain reliever – not to mention the elevated mood.
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