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The job of the sports sociologist is to be a professional debunker of accepted truths.

So said Ben Carrington, sociology professor and author-in-residence at the University of Texas at Austin.

One of many of this new breed of debunkers, Carrington looks at sports in a way that challenges the “accepted truths” laid out by the athletic industrial complex and its stenographers in the press.

As a professional sports journalist who tries to do my own kind of debunking, I’ve found many sports sociologists’ research to be indispensable—Grant Farred on how globalization has changed the NBA, anything by C.L. Cole. All do a remarkable job of elucidating the past and present.

There are papers and studies on everything, from the world of Mixed Martial Arts to the politics of hockey fights, that demand a broader hearing. As University of Maryland professor Damion Thomas told me, “Sport sociology brings to bear a number of intellectual tools that allow one to look critically at power relations while connecting sport to large social issues, including race, class, nationalism, and gender.”

And yet there’s this frustration, that a variety of people in the field and I share, that the work needs to be more relevant, more accessible, and more public.

“Many sociologists of sport want to do more than simply make observations or apply esoteric theories. They direct their work to have an impact on sport. They hope to challenge and change sport and society,” said Rich King, president of the North American Society for the Sociology of Sport. “I…use my scholarship against Native American mascots and other forms of racism in sport. I can point to some real impacts on public policy and have heard from some readers that my work has made a difference. Unfortunately, like much academic work, it has reached a very small set of readers—mostly other scholars and students.”

From my perspective as a sports writer interested in promoting social change in and through sports, I see that the sports sociology community has a real opportunity to break out of the academic ghetto, eschew excessively coded and obscure language, and fight to become part of the general discourse of sports conversation, both on campuses and in the broader sports world. It’s time to move beyond Pierre Bourdieu’s self-fulfilling prophesy, laid out in 1990, that “the sociology of sport…is disdained by sociologists, and despised by sportspeople.”

crisis in media coverage

As a humble sports writer, I asked one respected sports sociologist to explain the discipline and received this response

As we know, sport is both a constituent, and a constitutor, of the broader social context in which it is located. It is a vehicle through which the forces and relations of societal power are covertly communicated and, if infrequently, explicitly challenged, to the benefit of some groups within society, yet to the detriment of others. Thus, if we are truly to understand sport, we have to be able to identify the nature of its dialectic (two-way/product and producer) relationship—the manner in which it is articulated to and with—the broader cultural, political, economic, and technological forces which converge to shape the structure and experience of contemporary society.

Let me be clear: I have no idea what that means. I don’t mean to take a cheap shot at the professor, academic writing, or my own intelligence. But the response illustrates the point that sports sociologists need more balance, more attention, and to expend more effort to inject their research into the larger world.

The opportunity for sports sociologists to find a hearing arises from the very crisis currently embedded and emerging in the world of sports. To speak to most sports fans, there is an inchoate fear about what sports has evolved into, and what it continues to become. The media and marketing power of sports, the salaries commanded by top athletes, the public gouging in the construction of stadiums, the rampant use of patriotic symbolism, the overbearing sexism—these all produce a sense of unease that fans are beginning to articulate. A short trip to the sports bar, sports radio, or blogosphere provides plenty of evidence.

In such a climate, establishment sports writers could be having a Menckenesque field day puncturing these unsacred cows. But far from rising to the occasion, the sports writing community has lowered the bar, trading analysis and investigation for commentary.

Witness the crisis in sports analysis. Sports departments at major newspapers have seen their budgets slashed. Chicago Tribune NBA expert Sam Smith, Boston Globe sports staple Jackie MacMullan, and legendary New York Times baseball scribe Murray Chass have all taken buyouts in recent months. As Gus, the craggy newspaper editor on The Wire, reminded us, when it comes to budget cuts, “You don’t do more with less. You do less with less.”

Yet, also witness the paradox. While sports pages are subjected to incredibly shrinking resources, sports writers—by attaching themselves to cable and Internet operations—are compensated beyond the venerable Grantland Rice’s wildest dreams. ESPN’s Pardon the Interruption host Tony Kornheiser—whom The Washington Post just bought out in a cost-cutting move—has said quite aptly that this may not be a golden age of sports writing, but it is a golden age for sports writers. There is more money, more fame, and more reward for those willing to play sports writer on television or radio. But it comes with a measure of privileged isolation that has taken sports writers away from the games, the stories, the players, and most critically, the pulse of the fans.

Michael Rowe wrote a brutal piece on the state of the art for Utne Reader, asking:

Does sports journalism suck? In terms of urgency, the question is less national defense and more spilled milk, but I do feel like weeping whenever I peruse ESPN.com, fending off the bilge and looking for a piece that tackles an actual ethical or social issue. Or just tells a good story. Sportswriters don’t deny me this material outright. It’s simply the case that I have to wade through creeping sludge—predictable opinion, endless stats, finance-obsessed business news, empty profiles, and repetitive analysis—to read the kind of investigative and narrative reportage that appears sometimes in, say, Play, the New York Times’ prestige sports magazine. Never mind that Play is a quarterly—an island in a sea of dead, beaten horses.

Through this “sea of dead, beaten horses,” sports blogs and new media continue to rise in prominence. Bloggers have seized this opportunity—and sports sociologists could be doing the same.

Sports commentary has been almost completely collectivized by the web. The overarching effect has been the flowering of creativity in a grey medium, allowing all kinds of writing—some brilliant, some execrable—into the discussion.