Gary Alan Fine is in the sociology department at Northwestern University. He is the author of The Global Grapevine: Why Rumors of Terrorism, Immigration, and Trade Matter (with Bill Ellis).
Nicholas DiFonzo is in the psychology department at Rochester Institute of Technology and is the author of The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors.
Rumors are shaped and spread within communities, affected by who we find credible and what we find plausible. This article explores the power and value of shared knowledge.
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