Gary Alan Fine is in the sociology department at Northwestern University. He is the author of The Global Grapevine: Why Rumors of Terrorism, Immigration, and Trade Matter (with Bill Ellis).
Nicholas DiFonzo is in the psychology department at Rochester Institute of Technology and is the author of The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors.
Rumors are shaped and spread within communities, affected by who we find credible and what we find plausible. This article explores the power and value of shared knowledge.
Purchase this article
It’s an awesome article for all the online users; they will get advantage from it I am sure.
Contexts is a quarterly magazine that makes cutting-edge social research accessible to general readers. We're the public face of sociology.
It is a publication of the American Sociological Association, edited by Arlene Stein (Rutgers) and Jodi O’Brien (Seattle University).
Listen to interviews with Contexts authors at the
Contexts Podcast or
subscribe in iTunes.
All Rights Reserved
© 2014 American Sociological Association