Political actions by corporations designed to look like bottom-up activism are not a new phenomenon. An example from the early 1900s demonstrates that business leaders have long been promoting the notion that one need not sacrifice doing well by doing good.
about the author
Caroline W. Lee is in the department of anthropology and sociology at Lafayette College. She studies public participation and institutional politics.
Culture Review
The Roots Of Astroturfing
About Contexts
Contexts is a quarterly magazine that makes sociology interesting and relevant to anyone interested in how society operates.
It is a publication of the American Sociological Association, edited by Jodi O’Brien (Seattle University) and Arlene Stein (Rutgers, The State University of New Jersey).
read contexts about contexts subscribe submissions media
All Rights Reserved
© 2012 American Sociological Association
