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Gender-Bending Campari Red Ad

by gwen on May 06, 2008 at 10:08 pm

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5 Comments

  1. steve
    Posted May 8, 2008 at 10:25 pm | Permalink

    I just have to say this is an awesome ad. Gender is a societal construction and so are images of beauty. Why conform to gender norms? Show some ambiguity in the media and maybe people will stop trying to meet the standards of emphasized femininity and hegamonic masculinity. Live how you want to live and stop conforming.

  2. Anonymous
    Posted May 15, 2008 at 2:18 am | Permalink

    This would also be interesting in a discussion of race, with the idea of asians as “feminine” and whites as “masculine”. (Reminds me of the play “M. Butterfly” in this regard, though somewhat reversed.)

  3. 73man
    Posted May 17, 2008 at 2:37 am | Permalink

    Can someone tell me who performs the track on this ad? It is from a film I saw and I remember finding it very disturbing.

  4. Gwen
    Posted May 17, 2008 at 9:30 am | Permalink

    My office mate swears it was in “Eyes Wide Shut,” but I cannot attest to that one way or the other.

  5. eli osaurus
    Posted February 20, 2009 at 12:07 am | Permalink

    it was eyes wide shut. and wow. i love this add on so many levels, but also struggling with the assumed heteronormality, even within the gender bending context.

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