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About Sociological Images
Sociological Images: Seeing is Believing is designed to encourage all kinds of people to exercise and develop their sociological imagination by presenting brief sociological discussions of compelling and timely imagery that spans the breadth of sociological inquiry. Please also visit our YouTube channel, Sociological Images: The Big Picture.WHY: The sociological imagination is a woefully under-utilized tool. We hope this blog encourages all kinds of people to exercise and develop their sociological imagination and that, between all of us, public discourse will increasingly include a sociological lens with which we can all learn about our bizarre world, critique social inadequacies, and design functional and equitable alternatives.
Also, if you are a professor, we hope that these images will be … (read more)
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Gender-Bending Campari Red Ad
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4 Comments
I just have to say this is an awesome ad. Gender is a societal construction and so are images of beauty. Why conform to gender norms? Show some ambiguity in the media and maybe people will stop trying to meet the standards of emphasized femininity and hegamonic masculinity. Live how you want to live and stop conforming.
This would also be interesting in a discussion of race, with the idea of asians as “feminine” and whites as “masculine”. (Reminds me of the play “M. Butterfly” in this regard, though somewhat reversed.)
Can someone tell me who performs the track on this ad? It is from a film I saw and I remember finding it very disturbing.
My office mate swears it was in “Eyes Wide Shut,” but I cannot attest to that one way or the other.
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