Whiskey Toothpaste (“Rinse with Soda”)

by lisa, Feb 11, 2010, at 10:08 am

House and Garden magazine, 1961 (Copyranter):

jigger

What? Do you have a more hilarious and awesome example of social construction? (I mean, other than tuna in jello?) I want to see it.

27 Comments

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Tags: alcohol, hygiene, social construction, vintage stuff

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Comments

luke 10:23 am on February 11, 2010 | # | Reply

…brush my teeth with a bottle of jack…
- Capt 10:07 pm on February 11, 2010 | # | Reply
  
  Sucks to get drunk on! = http://bit.ly/mDkDh
Deaf Indian Muslim Anarchist 10:52 am on February 11, 2010 | # | Reply

HAHAHAHAHAAHAAAA!!! THIS IS NASTY!!!
- tai 4:17 pm on July 18, 2010 | # | Reply
  
  hartdout!!!:)
CLM 11:07 am on February 11, 2010 | # | Reply

“Night before feeling on the morning after.” That does not sound pleasant at all!
- Meems 11:08 am on February 11, 2010 | # | Reply
  
  Hahahaha…ew, definitely not! I brush my teeth to get rid of that “night before” feeling.
TheophileEscargot 11:09 am on February 11, 2010 | # | Reply

Tempting! 6 proof is only 3% alcohol though, about the same as weak beer. So you wouldn’t get drunk on just a toothbrush-full.
Anittah Patrick 11:58 am on February 11, 2010 | # | Reply

Chicken; egg. Is this advertisement social construction, or a market _response_ to an _existing_ construct?
- Beelzebub 1:58 pm on February 11, 2010 | # | Reply
  
  Aren’t market responses themselves social constructions?
  - Scapino 2:30 pm on February 11, 2010 | # | Reply
    
    Market responses would typically be empirical; increased sales, consumers satisfaction percentage, number of complaints received, etc.
    
    They’ll probably be based on social constructions (as spending an extra $5 on toothpaste is not an immutable law of physics), and they’ll be caused by social constructions (as wanting to have whiter (or boozier) teeth isn’t either).
    
    IMO.
John Lang 12:04 pm on February 11, 2010 | # | Reply

I can’t help but think this would sell well if marketed today.
- Ketchup 2:26 pm on February 11, 2010 | # | Reply
  
  I thought of that too!
Pasta de dientes con sabor a Whiskey | ElReves 1:23 pm on February 11, 2010 | # | Reply

[...] Whiskey Toothpaste (“Rinse with Soda”) GD Star Ratingloading… [...]
Eve 1:49 pm on February 11, 2010 | # | Reply

Well, considering the sterilizing effects of alcohol, this would probably work. It’s why they put booze in mouthwash, after all.
- Matt 10:12 pm on February 11, 2010 | # | Reply
  
  Actually, not true. Alcohol isn’t an effective disinfectant until around 40% by volume, being best at 70% (some water is needed for effective denaturization of proteins) Mouthwash contains alcohol as a solvent for the chemicals that are the real disinfectant. Listerine, which is the highest I’ve seen, is around 23-27% by volume, depending on the type. That’s why alcohol is listed as an ineffective ingredient.
  
  I mean, 30% alcohol might disinfect a little, but it’s not reliable at that concentration. The other chemicals are what do the real work.
jt 5:05 pm on February 11, 2010 | # | Reply

I guess he was telling the truth after all.

http://www.thebostonchannel.com/politics/22122190/detail.html
Pasta de dientes sabor a whisky — Tecnoculto 5:34 pm on February 11, 2010 | # | Reply

[...] link [...]
RtedC 9:21 pm on February 11, 2010 | # | Reply

For Real! My grandfather had this on his bathroom sink!!! I can only tell you that that stuff really stunk of Booze. I never tried it myself!!
wolfdaddy 10:49 pm on February 11, 2010 | # | Reply

whiskey tooth paste take my mind!
meeeeeeeeeeeeeeeeesh 1:12 am on February 12, 2010 | # | Reply

But what if I only use it on the mornings that I feel like P. Diddy?!
- Nique 10:55 pm on February 12, 2010 | # | Reply
Craig 8:51 am on February 12, 2010 | # | Reply

http://www.thesharkguys.com/2008/04/23/toothpaste-for-boozehounds-get-your-choppers-your-whitest-with-wine-whiskey-flavors/

This is old news…See above
Sexist Vintage Ads - Sin City Sportbikes 12:38 pm on February 12, 2010 | # | Reply

[...] Whiskey Toothpaste (“Rinse with Soda”) Sociological Images __________________ No trees were killed in the sending of this message, but a large number of electrons were terribly inconvenienced. [...]
BadParent: Whiskey Toothpaste — Modernhood – Parenting with style 4:21 pm on February 12, 2010 | # | Reply

[...] Whiskey Toothpaste ad from House & Garden magazine, 1961 (via Boing Boing) [...]
req uired 10:07 pm on February 12, 2010 | # | Reply

this used to be sold thru the johnson smith company. don’t think they are still around.
- Sara 8:22 am on February 15, 2010 | # | Reply
  
  Actually, they are – under http://www.thingsyouneverknewexisted.com now.
Chicken-Flavored Candy » Sociological Images 10:32 am on June 26, 2010 | # | Reply

[...] also For more fun food-related examples of social construction, see our posts on whiskey toothpaste, meat-flavored gelatin, savory veggie jell-o, vitamin beer, cucumber flavored soda, soup for [...]