The French Take Hollywood
While the United States dominates the global film market, strategies are available to non-U.S. filmmakers seeking to make their mark. Sociologist Diane Barthel-Bouchier discusses how the Oscar-winning French film, The Artist, used the strategies of solving the language problem, meeting cultural expectations, building connections with Hollywood insiders, and mounting a media charm offensive to win the 2012 Best Picture Oscar award.
More from Diane Barthel-Bouchier
“Exportability of Films in a Globalizing Market: The Intersection of Nation and Genre”, Cultural Sociology, March 2012 6: 75-91.