A Sociologist Dreams of a New America

The non-profit Center for a New American Dream encourages Americans to consume more responsibly. Its mission is grounded in a sociological perspective that Juliet Schor brought to the table 10 years ago when a broad, dynamic group of individuals started this nation-wide initiative with a unique approach to achieving ecologically and socially sustainable lifestyles. More balanced social connections, she says, may lead the United States toward a healthier environment.